• Meta tags. One of the most important elements on your Web site isn't seen by your visitors but is a beacon to most search engines and directories. The page <Title>, <Description> and <Keywords> need to be concise, use as many search terms as possible, and still convey the purpose of your site.
• Body Copy. Some search engines and directories look at the first couple hundred words of a page's body copy (the text visitors see) as part of their ranking "scheme." Does this communicate your key concepts or is it gibberish?
• Your Competition. Yes, we even do a little spying. We see how other, similar Web sites are ranked and visit them to figure out what they are up to. We might learn something from their strengths. We'll definitely exploit their weaknesses.

The world beats a path to your doorway page
When we have your site bright and shiny again, it's time to send out invitations! We have a huge and ever-expanding database of general and special interest search engines and directories. We choose the best and most appropriate of these on which to list each page of your Web site. We use powerful reporting programs to gauge how well your site is doing. If we are not satisfied, we will make or suggest changes to the site and then resubmit the pages.

Use all resources at your disposal
We can also help with other appropriate Web site promotion tactics including link exchanges, affiliate programs, banner ads, even contests. We work with your marketing department to ensure information about your Web site is included in all your conventional advertising efforts. And we won't ever "spam," (send your customers unwanted and unsolicited e-mails). Your site's reputation is as important to us as it is to you.